February 28th, 2011
Flying poultry, Hollywood movies, desktop adventures and light-up cereal. It’s no longer just about billboards and TV ads. The very way in which we interact with the world around us is becoming one long sales pitch. This week we look at how technology is directly influencing our perceptions of brands, through video, mobile, TV and even our breakfast cereal.
Ask any marketer, the best validation for your product is an audience that advertises for you! Not only is this usually free, but referrals drive better results. Now I’m not talking about guerrilla marketing, although this has its place, but rather a product that influences a movement… priceless. (See what I did there?)