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This week we pay homage to trans­port. From the old, the bril­liant and new, and the ‘I don’t get it?’, we bring you cam­paigns, con­cepts and chaos that emerge when you mix horse­power and creativity.

Tech vs. Car (Again)

A few weeks ago we looked at a mobile broad­band com­pany who wanted to see if their con­nec­tion was faster than an F1 car. It seems tech­nol­ogy and rac­ing are still inex­tri­ca­bly linked.

Epson decided it would be a great idea to see if their lat­est printer was faster than a race car. Why? Um… I’m not quite sure. Use­ful the next time you are on the track and need that pre­sen­ta­tion ASAP I guess.

Cars on Steroids

Stay­ing with the ‘cars and tracks’ theme, this cam­paign makes the Ford Fiesta look awe­some! Gymkhana — of the horsepower, not horse vari­ety – involves the psy­chopath, Ken Block, doing insane manoeu­vres in ridicu­lously tuned cars which are guar­an­teed to impress. A great and enter­tain­ing plug for Monster’s World Rally Team, Ford and DC Shoes. Click here to read the EVO mag­a­zine arti­cle about the filming.

Mods & Minis

Lam­bret­tas, Ves­pas and Piag­gios vs. the Mini? BMW and their Mini brand really have blown the doors (and two of the wheels) off the car. As part of the ‘50 years of Mini’ cel­e­bra­tions in Lon­don, BMW Design unveiled a new Mini elec­tric scooter con­cept. Tak­ing the iconic brand too far, or a new face for the future?

Dis­pense with That

For those of you who are not petrol­heads, it’s a vend­ing machine show­down! Kit Kat decided to add a human touch to its vend­ing machines in London’s Vic­to­ria sta­tion dis­pens­ing dis­counted choco­late to com­muters. Coca Cola stayed with its theme of ‘Open Hap­pi­ness’, cre­at­ing a vend­ing machine with a dif­fer­ence. Both really great ideas which illus­trate how human con­tact makes a big dif­fer­ence to the buy­ing experience.

Hybrid Pro­jec­tion

Toy­ota Lon­don sets a new bench­mark in Shored­itch with the launch of the Auris Hybrid.

Using a tech­nique called ‘pro­jec­tion map­ping’ the instal­la­tion com­bines dig­i­tal and real ele­ments to cre­ate a visu­ally pow­er­ful pre­sen­ta­tion to passersby. But in Shored­itch? This great idea seems restricted by its own clev­er­ness and misses a trick.

The Auris Hybrid is about more than just low emis­sions and a clever whizz-bang engine. The Prius* was per­form­ing the same tricks years ago.  Hybrid cars are bril­liant, but a cam­paign that wows on a sin­gle fea­ture rather than explore the other bril­liant tech­nol­ogy in the car doesn’t do the future of hybrids — or the Auris — any favours. Thoughts?

*I very nearly pur­chased one of these myself but the self-importance rem­i­nis­cent of the early Prius was a major turn off.

Related posts:

1. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #4
2. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #2
3. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch
4. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #5
5. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #3