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October 1st, 2010

How’s B2B Search Marketing Different?

With a long his­tory in B2B mar­ket­ing, we’ve devel­oped a thor­ough under­stand­ing of how to approach this sec­tor in most mar­ket­ing dis­ci­plines. And paid search is no dif­fer­ent. A cou­ple of weeks back we flew over to Oslo to share some of our insights at the largest search mar­ket­ing con­fer­ence in the Nordics. Below are the slides from our pre­sen­ta­tion. Enjoy.

Search Mar­ket­ing for Busi­ness to Business

View more pre­sen­ta­tions from BANNER.

Related posts:

  1. Google Instant’s Impact on Search Marketing
  2. Search is about Humans, not Technology
  3. The fast and dirty writ­ing academy
  4. Time stands still at the IDM B2B conference
  5. Match­ing Land­ing Pages by Search Intent

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