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2011 may very well be the year of mobile for mar­keters. A num­ber of fac­tors are com­bin­ing to make mobile as key and excit­ing a mar­ket­ing plat­form as online was in the early 2000’s.

Crit­i­cal mass

Dri­ving the rev­o­lu­tion is the fact that smart­phone pen­e­tra­tion has now reached crit­i­cal mass. Accord­ing to Comscore’s State of Mobile report pub­lished in June, 1 in 4 Euro­peans already have a smart­phone, so beyond SMS and pho­tos, web access and apps are now becom­ing key uses for  mobiles.

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Stick it to the man, think out­side the box and become an unsung hero. This week we look at cam­paigns which excite the mind, con­fuse the senses and tug your heart/purse strings.

UnL­ogo

They say the aver­age per­son in the US is bom­barded by 3000 adver­tis­ing mes­sages a great num­ber of adver­tis­ing mes­sages every day. How would it be for adver­tis­ers if ads could fil­tered out?

Jeff Crouse aims to do just this with a dig­i­tal art project, replac­ing recog­nis­able logos with images of your choice. Now imag­ine this in real-time in a YouTube video, aug­mented by your Face­book or LinkedIn pro­files. The future is not so far away, and adver­tis­ers will have to find ever more cre­ative ways to reach their audi­ences.

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Recently, whilst look­ing through a LinkedIn group on Face­book and Twit­ter for busi­ness, I came across a ques­tion that asked: Is it ok to have mul­ti­ple Face­book and Twit­ter accounts for your business?

It depends…

The answer (at least it seems this way to me) is self-evident: it depends. What I said, was this:

I think it all comes down to defin­ing exactly what you want to achieve and exe­cut­ing the pro­gramme in a way that’s con­sis­tent with the brand.

There are sit­u­a­tions (espe­cially with smaller organ­i­sa­tions) where a sin­gle account would be suf­fi­cient; you need a cer­tain ‘crit­i­cal mass’ to gain enough inter­est­ing con­tent and wouldn’t nec­es­sar­ily want to dilute this.

 In medium and large enter­prises, though, I can see it being ben­e­fi­cial to have mul­ti­ple accounts for var­i­ous rea­sons:

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This week we pay homage to trans­port. From the old, the bril­liant and new, and the ‘I don’t get it?’, we bring you cam­paigns, con­cepts and chaos that emerge when you mix horse­power and creativity.

Tech vs. Car (Again)

A few weeks ago we looked at a mobile broad­band com­pany who wanted to see if their con­nec­tion was faster than an F1 car. It seems tech­nol­ogy and rac­ing are still inex­tri­ca­bly linked.

Epson decided it would be a great idea to see if their lat­est printer was faster than a race car. Why? Um… I’m not quite sure. Use­ful the next time you are on the track and need that pre­sen­ta­tion ASAP I guess.

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A year is a long time in social media. We held our first Social Media Hud­dle in Autumn 2009. Dur­ing the ses­sion, atten­dees learnt how Dell, IBM, Juniper and Salesforce.com were all using social media to drive mar­ket­ing success.

To see how social media has moved on, this year we’re host­ing a new hud­dle at the Ban­ner offices. In this information-packed after­noon, mar­keters will hear from senior tech­nol­ogy mar­keters and ven­dors about how they’re using social media to drive prov­able suc­cess for their brands in 2010 and beyond.

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At the Hud­dle you’ll discover:

• How to get the most from the avail­able media options

This week: Hol­ly­wood comes to Wales, tablets bat­tle for supe­ri­or­ity on the viral play­ing field and we take a trip back 16 years to see how we have finally man­aged to catch up. I’m still hold­ing my breath for a jetpack…

1994 – The tablets are coming!

Jules Verne, HG Wells, Ron L Hub­bard: authors who had unique — and in some cases fright­en­ing — views of the future. We made it to the moon (although not in a brass tube), we have sur­veil­lance cam­eras com­ing out of our ears, and Tom Cruise is going to be tele­ported some­where bet­ter any day now.

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With a long his­tory in B2B mar­ket­ing, we’ve devel­oped a thor­ough under­stand­ing of how to approach this sec­tor in most mar­ket­ing dis­ci­plines. And paid search is no dif­fer­ent. A cou­ple of weeks back we flew over to Oslo to share some of our insights at the largest search mar­ket­ing con­fer­ence in the Nordics. Below are the slides from our pre­sen­ta­tion. Enjoy.

Search Mar­ket­ing for Busi­ness to Business