B1BLOG

This week, we look at the indus­try from the per­spec­tive of the abnor­mal. So put on your ‘Dali’ glasses and see what hap­pens when a dog gets an agency, a foot meets a place where there is no sun­shine, a celebrity loses his friends and an AD-vocate loses faith.

Adop­tion can be tough

–espe­cially when you are just a lit­tle pooch. So, why not ADVERTISE!? This is a great cam­paign from TV agency Thinkbox. Every home deserves a Har­vey. Why not join him on Face­book too?

Read the full post »

A num­ber of years ago, we had a com­pany off-site fea­tur­ing a trea­sure hunt as the pri­mary chal­lenge for the day. This involved teams of Ban­ner­ites zoom­ing around Lon­don in black cabs look­ing for the answers to a series of cryp­tic clues.

Whilst it was com­pet­i­tive and fun, that approach seems anti­quated by today’s stan­dards. For an agency whose rai­son d’être is to under­stand and use tech­nol­ogy bet­ter than any other agency, scrib­bling the answers onto bits of paper wasn’t really a good way of track­ing progress or edu­cat­ing our team on new tech­nolo­gies.

Read the full post »

This week I revisit some ren­di­tions of ear­lier posts, reveal that I’m a bit of a sci-fi fan­boy, look at how splash­ing some paint on the walls and a hand­ful of cam­eras can cre­ate some engag­ing cam­paign ideas, and also at what hap­pens when you dis­tract UK dri­vers with mon­ster cleav­age. Enjoy.

Last week, we looked at herd­ing cats in IKEA. Not strictly a cam­paign, but this video is a great par­ody of the orig­i­nal.

Next, an homage to Halo. As some of you may know, Bungie Stu­dios launched the new Halo Reach game for the X-Box con­sole at mid­night on Tues­day with excited fans queu­ing for over 2 days to get their hands on a copy.

Read the full post »

So, games pub­lisher, Pop­cap, found a gold­mine in the gar­den. Plants vs. Zom­bies, which started as a PC game has become some­thing more. Diver­si­fy­ing its plat­form base and rack­ing up huge sup­port in App Stores, users can ‘try before they buy’ with some great online executions.

What do you do when your com­pany causes the world’s most media-tracked nat­ural dis­as­ter? Isn’t it obvi­ous? You blow 3.5 mil­lion dol­lars on Google ads, that’s what…

How do you know when viral danc­ing (a ‘la flash­mob style) is finally dead? When com­pa­nies have to resort to the cute­ness of chil­dren to make them work; that’s when. Fol­low­ers, be ashamed…

Read the full post »

By now you’ve prob­a­bly heard of or even tried out Google’s lat­est search inno­va­tion — Google Instant. The new fea­ture lever­ages Google’s deep search insights and data crunch­ing abil­i­ties to try pre­dict what users are search­ing for and serve results even before they’ve fin­ished writ­ing. As users are typ­ing their query Google is con­stantly refresh­ing the web­site with pre­dicted results.

While it has just been rolled out in the UK and US to users logged into Google this week, and so empir­i­cal data is scarce, there are at least two early indi­ca­tions to how this will impact search mar­ket­ing:

Read the full post »

Every week, Ban­ner brings you more cool campaigns/ideas/articles found whilst sniff­ing round the inter­web.


Read the full post »

• Don’t Shoot the Bear! – YouTube made inter­est­ing by Tipp-Ex. Great cam­paign for dri­ving user input. Be cre­ative with your ideas. Try: fishes, dances, rap, tick­les, picks up, shoots and eats to get you going… (It will all make sense when you are there, trust me.)
• Another YouTube cre­ation, this time with Sly and some friends…
• If you missed the Apple spe­cial announce­ment yes­ter­day, then you won’t want to miss this. Finally, a place where Apple “fan­boys” can go and com­mu­ni­cate with the like-minded.

It’s no longer break­ing news Intel are buy­ing McAfee and although the sub­ject has been thor­oughly cov­ered in the tech press in recent days, I’ve been giv­ing the sub­ject some thought and find myself a lit­tle sur­prised at the level of con­ster­na­tion — even out­rage — expressed by some com­men­ta­tors (or their read­ers) on the subject.

What is it about this deal that seems to have wound peo­ple up? Here are my thoughts.

Read the full post »