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From using Twit­ter as a social paint­brush, to tar­get­ing the under­dogs of great­ness, here are some of the best campaigns/virals/ideas/social media dri­vers we’ve found down the back of the dig­i­tal couch in the last week:

• Can Cha­troulette actu­ally be used for some­thing use­ful? One agency thought so. Does it go too far? You be the judge.
• Twit­ter becomes a social paint­brush to con­vince Amer­ica that Canada is great!
• What hap­pens when you mix glit­tery vam­pires and prod­uct place­ment with a social media strat­egy? Great idea or cringe wor­thy cash-in?
• With bet­ter mobile proces­sors, oper­at­ing sys­tems and down­load­able con­tent, aug­mented real­ity takes another bold step in shiny Google boots. Review & Down­load here!
• Slack­ers deserve credit too. Puma agrees. A great spot for the non-athlete athlete.
• Old Spice may have set a prece­dent for the groom­ing indus­try, but who’s this claw­ing their way to the top of the pile?
• Some­times, a great idea doesn’t need to sell any­thing at all. Here’s a great flash­mob just to make one guy have the best birth­day ever.
• Exe­cu­tion by Schweppes. A lit­tle remote and under­played, but think of the pos­si­bil­i­ties? Any­one else think­ing; “Yellowstone!”
• Every­body loves Gary, the Walk­ers Crisps man, right? So what hap­pens when you ask Lionel Richie (yes, him) to do a Walk­ers crisp ad?
• Even Hugh needs to get in on the act. Read about Mr. Hefner’s hunt for a Social Media mis­tress.
• Do you think Voda­fone was run­ning out of ideas on how to use Lewis Hamil­ton for their cam­paigns, what with the NOT win­ning races? Any­one else thinks this is a lit­tle… lame?

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