B1BLOG

From using Twit­ter as a social paint­brush, to tar­get­ing the under­dogs of great­ness, here are some of the best campaigns/virals/ideas/social media dri­vers we’ve found down the back of the dig­i­tal couch in the last week:

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• Can Cha­troulette actu­ally be used for some­thing use­ful? One agency thought so. Does it go too far? You be the judge.
• Twit­ter becomes a social paint­brush to con­vince Amer­ica that Canada is great!
• What hap­pens when you mix glit­tery vam­pires and prod­uct place­ment with a social media strat­egy? Great idea or cringe wor­thy cash-in?

It’s speak­ing sea­son at the Ban­ner search team, and over the next cou­ple of months we’ll be speak­ing at con­fer­ences in Lon­don, Stock­holm and Oslo.

First out is SEM Kon­fer­ansen in Oslo (14–16 Sep­tem­ber). Here we’ll run a cou­ple of ses­sions with a main one-hour event ded­i­cated to share our insights on B2B search marketing.

Fol­low­ing this we’ll con­tinue our Nordic jour­ney and ven­ture across the bor­der to Stock­holm and the world-renowned SMX (28–29 Sep­tem­ber). With no-less than three speak­ing ses­sions penned in it’ll be a busy cou­ple of days.  We’ll be dig­ging into the Google qual­ity score and how to inte­grate search and dis­play adver­tis­ing.

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Google has announced that it is chang­ing its ad poli­cies to allow adver­tis­ers to use third party trade­marks in their ad copies, even with­out approval from the trade­mark owner. The change is aimed at allow­ing reseller and com­po­nent seller etc, to clearly com­mu­ni­cate the brands they sell or support.

The pol­icy is already in place in the US, and will soon extend to the UK, Ire­land and Canada.

Fur­ther­more, as a con­se­quence of Google’s recent win over Louis Vuit­ton in the Euro­pean Court of Jus­tice and also French High Court that allowed com­pet­i­tive trade­mark key­word bid­ding, this will now be opened up across the EU. This is already the case in most other mar­kets such as the UK.

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