April 27th, 2010
Even if search has matured incredibly over the last few years, both from a technical point of view and as a channel that gains board room level attention, a lot of the basic issues remain the same. I’m not talking about cross-channel click attribution and lifetime value, but campaign coordination and achieving the appropriate buy-in at all levels of the organisation.
Earlier this year Banner organised a Search Huddle. This was an intimate session for B2B marketers with speakers from Autodesk, Avaya, and Microsoft.