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UNDER:demand generation
April 28th, 2009
Are you converting or killing your leads?
With the next Demand Generation Summit just a couple of days away, one question to ask is once you’ve got the leads, then what?
For classic B2B sales this often ends up in a conversation around the hand-off process to sales and closed loop marketing. But just as important a question is: is your website playing its part?
Over on Conversion Rate Experts they have an excellent article of the worst offenders when it comes to killing a lead stone dead. These include:
- The ‘empty cart’ button positioned where you’d expect the ‘submit’ button