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Ever since we held the last (and first) Euro­pean Demand Gen­er­a­tion Sum­mit at Alti­tude last Novem­ber, we’ve had a thirst to do it all over again.

As part of the feed­back process on the last event, we asked what peo­ple thought of the day, the con­tent and speak­ers. We also asked what changes they’d like to see in the for­mat of the event in the future and what top­ics they’d like to see cov­ered.

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From Flickr Cre­ative Commons

There’s a com­ment that gets made about mil­i­tary strat­egy that goes some­thing like: when the war starts the first thing to go out of the win­dow is the plan.

While in mar­ket­ing no one is gen­er­ally in dan­ger of dying (at least not in the kind I do), the prin­ci­ple is a pretty sound one. If, like me, you’ve sat in any num­ber of plan­ning and strat­egy ses­sions, you can quickly get the idea that the future is being mapped in front of your eyes. First this will hap­pen, then that, then that… It’s quite seduc­tive.

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