B1BLOG

See Pos­i­tive Shar­ing for details.

So how much do you want to work for Lego right now? (Or at any time for that matter.)

Admit­tedly, I’ve come a bit late to the whole Twit­ter thing (and I’ve always tried to be such an early adopter – well, ok, BMX bikes passed me by too – and don’t tell any­one but I’m not on FaceBook).

As it stands, a whole week in, I can kind of see the attrac­tion of Twit­ter. Essen­tially, it allows me to get a quick thought out with­out writ­ing a whole blog post. Of course there’s also the abil­ity to stay in vic­ar­i­ous touch with other peo­ple — either those I know or those I’ve heard of. But really it’s a time thing.

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It is per­haps stag­ger­ingly unsur­pris­ing that most mar­keters and their agen­cies spend most of their time in search of solu­tions for their brands.

After all, we all want to get to the right answer as soon as humanly pos­si­ble (if not sooner). It also pro­vides the sat­is­fac­tion of actu­ally doing (and be seen to be doing) some­thing, any­thing – quick, unleash the mar­ket­ing nin­jas (if only there really were mar­ket­ing ninjas).

The trou­ble is – this is kind of dumb.

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Unbe­liev­able I know. But check out the video below to get a glimpse of a future where you’ll be able to use a computer-based ‘sys­tem’ to access and read the news (well the future as seen from 1981 anyway).

I love the quote by one of the news­pa­per guys, “We don’t expect to make any money.”

Also, check out the home user’s modem with the rub­ber cups to put the phone hand­set into – the first modem I ever used was almost iden­ti­cal to this.

Those were the days.

Source: NOTCOT

IDC has made a new report avail­able on Slideshare: Sell­ing in 2009: 10 Ways to find, Win and Keep the Money (embed­ded below). It takes a long hard look at the year ahead and what it means for IT com­pa­nies want­ing to sur­vive and thrive in the year ahead. It is pre­dom­i­nantly US-based but many of the rec­om­men­da­tions are just as valid in Europe (though the tim­ing may be out by six months or so).

While it gives a slightly mixed pic­ture of just what tech com­pa­nies are up against, there are some clear take-outs for sales and mar­ket­ing peo­ple. It makes some pretty plau­si­ble, pretty harsh pre­dic­tions, includ­ing:

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ChangeThis has been invit­ing peo­ple to nom­i­nate their top busi­ness books, (the ones that actu­ally made a dif­fer­ence rather than the ones you picked up in an air­port and didn’t get past chap­ter four). Now, in a delight­fully post-modern twist, there’s going to be a book about the books – The 100 Best Busi­ness Books of All Time. You can see the list of those that made it here.

Are these the best busi­ness books of all time?

All the usual sus­pects are there Good to Great, In Search of Excel­lence, Tip­ping Point, Get­ting Things Done (which I own and have never fin­ished to my wife’s con­stant amuse­ment). It’s a good list.

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