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UNDER:demand generation
December 21st, 2008
Happy Solstice
In the headlong rush towards the Christmas break, it’s easy to forget that people have been marking this time of year for pretty much as long as there have been people. It’s the shortest day today – marked across millennia as the turning point when we begin looking forward to the future. Traditionally, this has been a time of optimism – longer days, shorter nights, the promise of better times to come.
Of course, just now, optimism is in pretty short supply around the world.