UNDER:pointless but fun
November 20th, 2008
Well, ‘in the current economic climate’ would be one. It’s becoming almost impossible to pick up a newspaper or read any marketing copy without encountering wording to this effect – ‘in the current downturn’, ‘in these challenging times’ etc.
Of course, the reason for using them is empathy – we get it, we understand, we feel your pain. The problem is that customers don’t really care that much whether you feel their pain or not. They’re far more interested in actually dealing with that pain.