B1BLOG

Every year, we run a series of inter­nal train­ing ses­sions called the Ban­ner Acad­e­mies. These are to help us share insights and infor­ma­tion across the com­pany. But, we fig­ured, why stop there?

So below is the pre­sen­ta­tion I gave yes­ter­day on writ­ing. It’s designed to be a prac­ti­cal col­lec­tion of tips and tricks – basi­cally, use­ful stuff I’ve learnt over the years from peo­ple far clev­erer than I.

The fast and dirty writ­ing academy

Should you wish, you can down­load a PDF of the pre­sen­ta­tion here and get the notes (which will make the most sense of it all) here.

Read the full post »

One of the big themes of our upcom­ing Sum­mit is going to be the impor­tance of con­tent when it comes to gen­er­at­ing leads. My favourite quote on the topic comes from the peo­ple over at the adver­tis­ing giant JWT, who pro­claimed when relaunch­ing the agency that we needed to “stop inter­rupt­ing what peo­ple are inter­ested in, and be what peo­ple are inter­ested in.” Two years on and it still rings true as a clar­ion call to our indus­try. But the fact remains that the bulk of demand gen­er­a­tion spend­ing still gets piled in to intru­sive, inter­rup­tive mar­ket­ing.

Read the full post »

Bit of a depar­ture. Shape + Colour has a post point­ing to a lovely bit of motion design illus­trat­ing the UN Dec­la­ra­tion of Human Rights.

Take a look:

So our eDMs and mail invites for the Demand Gen­er­a­tion Sum­mit have gone out today. All nicely per­son­alised you’ll be glad to know. I was delighted to learn that I was going to be noti­fied by email of the reg­is­tra­tions as they came in. What a time-saver — no need to keep ask­ing for reports from the web team. And now I’ve found myself sat here for the last hour obses­sively press­ing ‘send-and-receive’ on my email account, occa­sion­ally check­ing the Black­Berry just in case it’s synch­ing with the server faster than my mac. Truly sad.

Read the full post »