B1BLOG

We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.

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So fol­low­ing on from the last post I thought I’d try it out on the recent ad we cre­ated for Nominet. Beau­ti­ful, don’t you think?

The Nominet www.keepyour.co.uk ad

Wordling the B1 blog

So Jay’s sug­gested there are 200 words that can improve your writ­ing. Given that he’s writ­ten most of this blog to date, I thought I’d work out exactly what words he’s been using. And thanks to this clever lit­tle app at Wor­dle you can cre­ate a pretty lit­tle word cloud from the con­tent within this blog (or indeed any other you choose). You can even paste a pas­sage of copy into it and see it visu­ally. Beware… it’s addictive.

I’m get­ting ready to run one of our in-house train­ing ses­sions (Ban­ner Acad­e­mies). This time it’s devoted to offer­ing tips, tricks and tech­niques to help our peo­ple write better.

Regard­less of what you do in mar­ket­ing, the writ­ten word is pretty fun­da­men­tal to how effec­tive you’ll be – whether with peers, cus­tomers or part­ners. And, if you write in Eng­lish, you’ve got plenty of words to choose from.

Give or take a few thou­sand, there are about 170,000 words in active use on a daily basis. Not bad when you con­sider that the vast major­ity stem from a palette of just 26 let­ters.

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