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UNDER:Reviews
June 26th, 2008
Experience is everything
After having it on back order for what seems forever, I’ve recently got Adaptive Path’s new book, Subject to Change. And so far, so good.
Broadly speaking the thrust of it is that you can’t stop things changing but if you start from the perspective of delivering a great customer experience you will stand a better chance over time. Of course, working out what ‘great’ means for your customers is not always simple. And then the real trick is actually doing it. The focus of the book is primarily on product design but the principles go further.