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May 21st, 2008

Spectra – awfully pretty but has control issues

Picture 1.pngThe world of the RSS reader has become a hotbed of com­pet­ing prod­ucts. Whether you opt for read­ers built into your browser, AJAX desk­tops or a stand­alone pro­gram, the options are almost bewildering.

Into the fray steps Spec­tra, msnbc’s very pretty effort that allows you to select from a range of colour-coded chan­nels. These then build into a slow-moving tor­nado of news (or a tornado-speed tor­nado if you set it in the prefs). You can then flick through your selec­tions to get an overview of what’s hap­pen­ing and click to get a pop-up with the full story. So far, so pretty.

May 13th, 2008

What can the CIA teach you about solving marketing problems?

Today’s prob­lems are rarely sim­ple (even decid­ing what to have for din­ner can gen­er­ate a bewil­der­ing array of options). And many of today’s mar­ket­ing chal­lenges present prob­lems within prob­lems. A lack of vis­i­bil­ity is endemic. See­ing the actual prob­lem is dif­fi­cult let alone find­ing a solution.200805131329.jpg

Tricky prob­lems are, of course, par for the course for the world’s spooks. And when they are not devel­op­ing nuclear deter­rents in the shape of wrist­watches, they also come up with some pretty nifty approaches to prob­lems in gen­eral.