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Don’t say I never give you anything.

You can now down­load your free, gratis, for-absolutely-no-money copy of Cracked: a small guide to big ideas. Orig­i­nally cre­ated as a printed book for inter­nal and client use, Cracked is a guide to cre­ative prob­lem solv­ing. In it I cover some ways to approach mar­ket­ing prob­lems, a bit on audi­ences and then a bunch of cre­ative tips, tricks and tech­niques. I’ve refor­mat­ted it for screen and it weighs in at 472Kb.

I’ve licensed Cracked under Cre­ative Com­mons which basi­cally means that you can do what you like with it as long as you credit me as the orig­i­nal author and offer the same rights to any­one you pass it (or deriv­a­tive work) on to. Click the license badge on the front cover for full details.

Take a look, see what you think. There’s a click­able email link on the last page where you can get in touch and let me know your thoughts. And, of course, if you want to see any of this stuff put into prac­tice, you know where to come. Enjoy.

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