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Microsites. You gotta love ‘em. Freed from the shack­les of the cor­po­rate meg­a­site, they often give cre­atives the oppor­tu­nity to be, well, creative.

Sadly, all too often microsites are used to cram in all the stuff the client would like in their ad copy but which wouldn’t fit (ah the beauty of the scroll bar). The best ones, how­ever, extend the mes­sage and bring the brand more alive.

In the last week I’ve come across three that (for me any­way) do just that.

First up Honda. Of course, every­thing Honda’s agen­cies touch tends to turn into gold (or at least pen­cils) – some­thing to do with them being very, very good I guess. And this com­bi­na­tion of ad and microsite are no dif­fer­ent, build­ing beau­ti­fully on one another.

And the microsite is here.

Sec­ond, HBO and their site for HBO Voyeur. I haven’t seen the pro­gramme (sadly) but the trailer is below and the microsite is here.

And finally, Microsoft’s microsite for Office 2008 for the Mac which uses some nice old-school ani­ma­tion mashed with some lovely inter­ac­tive ele­ments – the lit­tle movies seem a bit point­less but at least they’re pretty. See it here.

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