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Three nice microsites

Micros­ites. You gotta love ‘em. Freed from the shackles of the cor­por­ate megas­ite, they often give cre­at­ives the oppor­tun­ity to be, well, creative.

Sadly, all too often micros­ites are used to cram in all the stuff the cli­ent would like in their ad copy but which wouldn’t fit (ah the beauty of the scroll bar). The best ones, how­ever, extend the mes­sage and bring the brand more alive.

In the last week I’ve come across three that (for me any­way) do just that.

First up Honda. Of course, everything Honda’s agen­cies touch tends to turn into gold (or at least pen­cils) – some­thing to do with them being very, very good I guess. And this com­bin­a­tion of ad and micros­ite are no dif­fer­ent, build­ing beau­ti­fully on one another.

And the micros­ite is here.

Second, HBO and their site for HBO Voyeur. I haven’t seen the pro­gramme (sadly) but the trailer is below and the micros­ite is here.

And finally, Microsoft’s micros­ite for Office 2008 for the Mac which uses some nice old-school anim­a­tion mashed with some lovely inter­act­ive ele­ments – the little movies seem a bit point­less but at least they’re pretty. See it here.

Buzzing on Buzzword

As a writer by trade I have a habit of try­ing every word-processor I can get my hands on. For day to day work, I still use Word – although a heav­ily cus­tom­ised stripped back ver­sion. But I have this per­petual feel­ing that there’s a bet­ter option out there. Of course, today, there are more options than ever before (even for a Mac user).

So to date I’ve tried a vari­ety of desktop options:

  • Word – good but bloated
  • Open­Of­fice and its Mac vari­ant NeoOf­fice – pretty much as good as Word if not quite as pretty (and still pretty bloated)
  • Apple’s Pages – OK but feels more like a DTP wan­nabe than a writer’s tool of choice
  • Bean – nicely stripped back but lack­ing some of the fea­tures I need
  • Scrivener – a dif­fer­ent take on a writ­ing applic­a­tion, par­tic­u­larly good if you’re writ­ing a book
  • Think­Free Office – very nice (and prob­ably the one I’d spend my own money on)
  • Write­room – super-stripped back option that reminds me of the very early days of the likes of Word­star

Of course, today there are also the web-based AJAX apps (Google Docs (form­ally Writely), Zoho, ThinkFree’s own online suite and 37 Signal’s col­lab­or­at­ive Write­board). The trouble I’ve gen­er­ally found with these was they are so s l o w. Plus, there is the ongo­ing issue that you need a web con­nec­tion to use them – fine when I’m in the office or at home but a little more tricky when out and about.

Enter: Buzzword

buzzword50pc.jpg

So today, I’ve been play­ing with my latest option, Buzzword. And on a first pass, it’s really very good. Developed by Vir­tual Ubi­quity and sub­sequently bought by Adobe, Buzzword is built with Flex to run in the Flash player of most main­stream browsers (although not Opera — grrr).

The first thing that struck me was how much more respons­ive it felt than other web-based options. There wasn’t any notice­able lag. Text looked great on screen (although they need to work on print quality).

The menus don’t simply ape Word. They slide in and out in that nice Flash kind of way, just offer­ing what you need at the time. The doc­u­ment organ­iser lets you see your files in a vari­ety of ways – neatly, if you choose ‘size’ it divides them by how many pages they’ve go, not by bytes. Like­wise the scroll bar shows where you need to go to for each page in your document.

I haven’t played with the col­lab­or­a­tion part yet, but as soon as I find a will­ing col­league with some time, I’ll get on to it.

Buzzword is by it’s nature stripped back, but offers most of the fea­tures most people would need. It is also in its early stages so I’d expect to see more bells and whistles added soon (although hope­fully stop­ping short of becom­ing bloatware).

Then of course, there’s still the issue of need­ing to be online. That’s where Buzzword holds out the intriguing pos­sib­il­ity of offer­ing an off­line ver­sion using Adobe AIR – an Adobe tech­no­logy that allows Flash, Flex and AJAX applic­a­tions to run on the desktop.

This could get very interesting.

Source: Adapt­ive Path

Is this rocket science?

Oobject.com has a round-up (and I’m in no way sure that this is the right way to describe it) of inap­pro­pri­ate rocket-powered items.

Together with the shop­ping trolly pic­tured, they add (among oth­ers) a rocket-powered skate­board, luge (as if it needed it), Sin­clair C5 and toilet.

You have to mar­vel at the invent­ive­ness of our species.

Source: NOTCOT