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So you’ve fought through crowds in the foyer, paid through the nose for your pick ‘n’ mix and endured the sticky car­pet on the walk to your seat. What more could you want for your cin­ema expe­ri­ence (other than to see your cho­sen film that is)?

Well, accord­ing to research from a trial most peo­ple want to play mass audi­ence games.

Take a look at the fol­low­ing for Volvo run in the UK:

I guess it beats the oblig­a­tory ad for the local Tandoori.

Source: Adver­tis­ing Lab

With 2008 barely started, the Cen­tre for Pol­icy Stud­ies released The 2008 Lex­i­con: A guide to con­tem­po­rary Newspeak (free as a PDF). In just over 20 pages it pro­vides an A to Z of the jar­gon that infests much of pol­i­tics and polit­i­cal report­ing today.

Read­ing through it, it’s impos­si­ble to ignore the par­al­lels between Newspeak and marketing-speak (and par­tic­u­larly tech-speak). It’s not sur­pris­ing when the two mutu­ally inform and rein­force each other. The intro­duc­tion sums up Newspeak as:

…a lethal blend of management-speak (strate­gic frame­work, bench­mark, best prac­tice), therapy-speak (holis­tic, empow­er­ment, clo­sure) and post-modernism (nar­ra­tive, cul­tural shift, “truth”). The result, too often, is hol­low obfus­ca­tion.

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