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On John Nack’s blog, he unveils the new logo and tagline for Adobe’s Pho­to­shop fam­ily of prod­ucts. The aim is to tie together what’s become a pretty wide-ranging suite of products.

He then (bravely) asks his read­ers “So, whad­dya think?”

The answer appears to be: not a hell of a lot.

Now, pro­fes­sional cre­atives are always going to be a tough crowd but it’s safe to say that the pos­i­tive com­ments are out­weighed by the neg­a­tive ones by about 50 : 1.

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One of the things keep­ing me busy at the moment (notice the appalling lack of posts) is cre­at­ing a writ­ing guide for one of our clients. The idea is to pro­duce a guide that is one part tone of voice guid­ance, one part style guide and one part stuff-they-didn’t-teach-you-at-school-but-will-really-help.

So it’s within this con­text that this arti­cle in the Observer caught my eye. Essen­tially, it reports on a drive to appoint gram­mar police to assess whether the BBC is using stan­dard Eng­lish cor­rectly. Under the pro­posed scheme 100 unpaid ‘mon­i­tors’ would note gram­mat­i­cal errors and report back on them to a cen­tral adviser.

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