B1BLOG

June 15th, 2007

HTC iPhone

Geek.com has put together an inter­est­ing video ‘ad’ for the HTC Touch high­light­ing how you can get most of the iPhone fea­tures right now.

Over at Jupiter Research, Michael Garten­berg comments:

It’s a shame that no one over in Red­mond is think­ing like this and putting out an offi­cial mes­sage in this way.

Really? I don’t know. Sure, if we hadn’t seen the iPhone this device would be very cool. But we have seen the iPhone and all the deriv­a­tive mes­sag­ing in the world is just that, deriv­a­tive. It’s the same with all the iPo­da­likes on the market.

Sure the crew at Red­mond could go down this path but surely that just rein­forces the mes­sage that Microsoft sim­ply joins band­wag­ons rather than start­ing them. Watch­ing the ad, I’m left with the impres­sion (rightly or wrongly) that HTC have dashed out a copy­cat device that works like an iPhone yet in every way shown isn’t quite as good.

As opposed to the actual iPhone:

Source: Jupiter Research

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  • Michael Garten­berg

    I meant it’s shame we hadn’t seen this type of mar­ket­ing from Red­mond, pre-iPhone hype.

  • http://b1blog.wordpress.com/ Jay Ball

    Sorry Michael, mis­un­der­stood your orig­i­nal post.

    Yes, I agree. Of course that horse has bolted now. As you say, shame.