B1BLOG

We all know that the pace of change today is get­ting faster and faster. It’s almost incom­pre­hen­si­ble to me that going back a cou­ple of decades or so, when I first got into tech­nol­ogy, there was for most peo­ple no inter­net and no mobile phones. PCs were just get­ting started prop­erly (my first PC had no Win­dows OS, an awe­some 30Mb of hard disk space and floppy disks as big as your head). And if you wanted to find some­thing out, your local library was prob­a­bly the best bet.

To put where we are today into some con­text, take a look at the fol­low­ing video:

While the pre­dic­tions will undoubt­edly be false as they always are, the exist­ing stats on their own are pretty impres­sive. The one that got me: if myspace was a coun­try, it would be the 11th largest in the world.

One of the things that this dri­ves home is that flux is a per­ma­nent state of affairs. There is no cer­tainty about any­thing – and all the focus groups in the world will not pro­vide the answers. Every­thing is in beta and the suc­cess­ful com­pa­nies of tomor­row will be those that chart their own des­ti­na­tion but who also remain flex­i­ble about exactly how they get there.

This is the age of plan B.

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