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Chan­nel Reg­is­ter is car­ry­ing a story about some new For­rester research into IT buy­ers’ atti­tudes to greener products.

In a sur­vey of 124 IT buy­ers in North Amer­ica and Europe, they found good news in that 85% said green fac­tors are impor­tant. How­ever only 25% had writ­ten green cri­te­ria into pur­chases and only 15% were aware of ven­dors’ green initiatives.

For­rester senior vice pres­i­dent Christo­pher Mines said:

We heard two rea­sons why green mat­ters: effi­ciency and cor­po­rate respon­si­bil­ity. Most IT decision-makers told us that a green pur­chase would only hap­pen in the con­text of cost reduc­tion. These are hard-headed, ROI-driven busi­ness deci­sions.

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We all know that the pace of change today is get­ting faster and faster. It’s almost incom­pre­hen­si­ble to me that going back a cou­ple of decades or so, when I first got into tech­nol­ogy, there was for most peo­ple no inter­net and no mobile phones. PCs were just get­ting started prop­erly (my first PC had no Win­dows OS, an awe­some 30Mb of hard disk space and floppy disks as big as your head). And if you wanted to find some­thing out, your local library was prob­a­bly the best bet.

To put where we are today into some con­text, take a look at the fol­low­ing video:

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