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The Independent’s media sec­tion today has a fea­ture on “Why we don’t make good ads any­more” – you can read the online ver­sion here.

They’ve inter­viewed the usual adland sus­pects (Frank Lowe, Mar­tin Sor­rell, John Hegarty, Trevor Beat­tie etc). The premise behind the arti­cle is that ads today aren’t as good as they used to be – in the days of the Milk Tray man, Hovis bread deliv­ery boys, Smash and all the oth­ers that make up the pan­theon of golden age greats. The respon­dents are some­what divided. Frank Lowe’s com­ment reads as a lament for times past, the oth­ers tend to crit­i­cise the lack of time that per­vades the indus­try and are split on whether online is cre­ative enough yet.

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