April 23rd, 2007
The Independent’s media section today has a feature on “Why we don’t make good ads anymore” – you can read the online version here.
They’ve interviewed the usual adland suspects (Frank Lowe, Martin Sorrell, John Hegarty, Trevor Beattie etc). The premise behind the article is that ads today aren’t as good as they used to be – in the days of the Milk Tray man, Hovis bread delivery boys, Smash and all the others that make up the pantheon of golden age greats. The respondents are somewhat divided. Frank Lowe’s comment reads as a lament for times past, the others tend to criticise the lack of time that pervades the industry and are split on whether online is creative enough yet.