March 29th, 2007
Last week, I got the chance to hang out at the Future Marketing Summit 2007 in London. The theme was integration and it managed to attract a host of practitioners from a decent variety of agencies – large, small, digital, traditional etc. While it was clear that most agencies haven’t fully cracked integration, there was a consensus view that we are all headed in that direction – always good to hear when you work with an integrated agency.
I won’t go into a blow by blow report of the summit, you can find one of those here.