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Last week, I got the chance to hang out at the Future Mar­ket­ing Sum­mit 2007 in Lon­don. The theme was inte­gra­tion and it man­aged to attract a host of prac­ti­tion­ers from a decent vari­ety of agen­cies – large, small, dig­i­tal, tra­di­tional etc. While it was clear that most agen­cies haven’t fully cracked inte­gra­tion, there was a con­sen­sus view that we are all headed in that direc­tion – always good to hear when you work with an inte­grated agency.

I won’t go into a blow by blow report of the sum­mit, you can find one of those here.

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Life­hacker points to a handy new site – with yet another ridiculo.us name – popuri.us. Essen­tially the site aggre­gates a bunch of sources to give you a pic­ture of how pop­u­lar your site is. So you get its PageR­ank, Alexa rank, Tech­no­rati links and a bunch more. See the BBC exam­ple below:

While this isn’t rocket sci­ence, it does bring it all together in one place. One for the bookmarks.

AppleIn­sider has an arti­cle on the wider pos­si­bil­i­ties of mul­ti­touch for Apple beyond the iPhone. While the posi­tion­ing of this as being a “mega-platform” feels a lit­tle like jar­goni­tis, the idea makes per­fect sense.

The arti­cle is more focused on the effect this could have on Apple’s share price than on cus­tomers but the change in pos­si­ble user expe­ri­ence is surely the big story here.

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Regard­less of where you stand on the iPhone, it was hard to remain unim­pressed by the demo of the mul­ti­touch screen. Watch­ing Steve Jobs pinch­ing pho­tos smaller and big­ger was a real oooo moment. (Although, putting it that way makes it sound a lit­tle underwhelming.)

Now, it looks like we might get this tech­nol­ogy on a large scale. Jeff Han, one of the brains behind mul­ti­touch has cre­ated a new com­pany Per­cep­tive Pixel to develop large screen ver­sions of the tech­nol­ogy. You can see a pretty mes­meris­ing video here:

You can also see Jeff demon­strat­ing the tech­nol­ogy back in Feb­ru­ary 2006 at TED.

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So I spent yes­ter­day at this year’s Insti­tute of Direct Mar­ket­ing Business-to-Business Con­fer­ence. I rarely get to con­fer­ences. Even the ones I book on always seem to fall on days where ‘stuff hap­pens’ and I become another no-show. But yes­ter­day, I actu­ally made it.

And wished I hadn’t.

The only rea­son I will go to events like these is to learn stuff. I’m not inter­ested in the net­work­ing (prob­a­bly because I’m rub­bish at it) and catered food only holds so much appeal. It’s all about new think­ing that chal­lenges the mind and expands my under­stand­ing.

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