December 21st, 2006
Christine Herron at christine.net has a nice round up of the top 10 mobile marketing campaigns as presented at the recent Mobile Marketing Forum. She also outlines the key factors for a successful campaign. Worth a read.
Mobile marketing is still in its relative infancy. It’ll be interesting to see how consumers react over time to the different options on offer. The more traditional text-to-win approaches are relatively safe, it’s the consumer’s choice after all. But when we get into areas such as bluejacking and friend-call-a-friend techniques, acceptance will vary wildly from country to country as different cultures view privacy in very different ways.