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Chris­tine Her­ron at christine.net has a nice round up of the top 10 mobile mar­ket­ing cam­paigns as pre­sented at the recent Mobile Mar­ket­ing Forum. She also out­lines the key fac­tors for a suc­cess­ful cam­paign. Worth a read.
Mobile mar­ket­ing is still in its rel­a­tive infancy. It’ll be inter­est­ing to see how con­sumers react over time to the dif­fer­ent options on offer. The more tra­di­tional text-to-win approaches are rel­a­tively safe, it’s the consumer’s choice after all. But when we get into areas such as blue­jack­ing and friend-call-a-friend tech­niques, accep­tance will vary wildly from coun­try to coun­try as dif­fer­ent cul­tures view pri­vacy in very dif­fer­ent ways.

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In their strategy+business emag this time, Booz, Allen, Hamil­ton has a report: “Smart Spenders: The Global Inno­va­tion 1000.” Osten­si­bly this is a report on why some com­pa­nies (about 10% in the study) get expo­nen­tially bet­ter returns on lower lev­els of R&D invest­ment. Strategy+business is usu­ally a pretty good source of insight so admit­tedly my hopes were high.

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This is nice. Musi­cov­ery is a Pandora-esque music dis­cov­ery site that allows you to select playlists by click­ing your mood. Choose from dark to pos­i­tive and from calm to ener­getic and then watch it graph­i­cally spin out tracks in a very pretty Visual The­saurus stylee.

Source: NOTCOT.ORG

I pre-ordered World­chang­ing’s User’s Guide for the 21st Cen­tury some time back and promptly for­got about it (as you do). Then, last week, the Ama­zon fairy came and every spare minute since has seen my nose buried in it.

It’s a book that empha­sises the dire sit­u­a­tion the world finds itself in but is then both inspi­ra­tional and prac­ti­cal in chart­ing a path for­ward. From the introduction:

If we face an unprece­dented plan­e­tary cri­sis, we also find our­selves in a moment of inno­va­tion unlike any that has come before… Humanity’s fate rests on the out­come of the race between prob­lem solvers and the prob­lems them­selves. The world is get­ting bet­ter – we just have to make sure it gets bet­ter faster than it gets worse.

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When Chevro­let jumped into con­sumer gen­er­ated media with its ‘build your own Tahoe ad’ there was a col­lec­tive gasp of ‘you don’t wanna do that’ from the inter­net. And yes, pretty soon peo­ple put their satir­i­cal skills to work with a series of ads high­light­ing the Tahoe’s woe­ful green cre­den­tials and the gen­eral per­ceived stu­pid­ity of any­one con­sid­er­ing buy­ing one. As of right now, you can see over 70 of these on YouTube (click here for a look). And, as is the norm, once the ini­tial furore died down, it all went quiet.

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