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November 17th, 2006

Big Blue goes green

Tree­hug­ger has an item on IBM’s new green research unit.

From Tree­hug­ger:

The cur­rently unnamed busi­ness unit will focus on ideas that will directly ben­e­fit the envi­ron­ment, develop them, mar­ket them and imple­ment them.

Read the rest here.

(BTW, if any­one involved on this at IBM would like some help from a really good cre­ative agency I know, click here to get in touch.)

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