THREE THINGS YOU SHOULD KNOW ABOUT US
One
The first thing you should know about us is that we’re technology marketing specialists. Of course these days ‘technology’ is a very wide category. It ranges from traditional IT and services through to consumer and green tech.
You’ll find we have experience in pretty much every technology sector. So while we may not have worked in exactly your market, we’ve probably worked in a similar one. This means we understand many of the challenges you face every day and chances are we’ve helped other companies solve ones just like them.
Two
The second thing you should know about us is no other agency has more experience and insight into technology buyers.
We’ve spent over 25 years accumulating in-depth knowledge and understanding of who buys technology, why they buy, how they buy, who influences them, what stops them and where they go to learn more.
We’ve helped sell multi-million pound systems into enterprises, security software into SMBs and flat screen TVs to consumers. We’ve sat behind one way mirrors in more tech buyer focus groups than virtually any other agency. And we’ve ran campaigns in over 30 countries worldwide.
Of course, even with this level of experience we can’t say that we know everything about every buyer. Which is why we also work with leading tech analysts IDC. It means that at any point where we need additional insight, we can speak to an expert in your specific segment.
Three
The third thing you should know is that we operate right across the world from a single office in Clerkenwell, London. It means you get a level of service and accountability that traditional agency networks simply cannot match. And, if we do need additional resources or other specialists, we are also part of WPP which has over 2,400 offices in more than 100 countries across the planet.
So now you know.
BANNER AT A GLANCE
- We were founded in 1984 by Rod Banner
- We’re based in Clerkenwell in the creative heart of London
- We’re part of WPP, Y&R brands and Tech.YR
