| |
28.05.2009
InQuira build knowledge management software to help their clients better manage their customer data. And, to make this process easier, we’ve created the Knowledge Assessment Tool. This online Flash application benchmarks their clients’ knowledge management and assesses corporate IQ in seven key categories. Linked to InQuira’s existing Eloqua database, it provides a visual representation of performance, best practice tips and an industry benchmark. There’s also the option to receive a bespoke company report. The tool was launched with the support of Google Adwords, homepage banners and an email campaign.
Check out your corporate IQ with the Knowledge Assessment Tool here.
|
13.05.2009
On 30th April 2009, over 120 marketing professionals filled the Paramount club at Centre Point London to discover the latest thinking on demand generation. Throughout the morning they were treated to presentations by industry leaders from SAP, StepStone and Eloqua. Presentations covering hot topics that included engaging marketing with sales, securing crucial budgets, reading customers’ digital body language and effecting whole company demand generation turnarounds. Then, in the afternoon, delegates joined a series of workshops where they could bring their own issues to the table, discussing possible solutions both with industry experts and their peers. The webcasts of the morning sessions are now online as are photos from the event.
More news
|
|
|
Check out our unedited, unauthorised take on the world of technology and marketing. Discover what’s hot, what’s hype and what you should be doing about it.
Visit the blog
Society is in trouble. Much is going wrong. And a great deal of it is down to a lack of principle and decency. This is because most of our role models have self-destructed. Politicians have let us down by lying and cheating. Religions have let us down by promising peace and delivering prejudice. Sportsmen and women have let us down by taking performance-enhancing drugs and playing dirty.
Read more
|
|
privacy
terms
print
Subscribe
del.icio.us