Verisign Taking SanDisk to the extreme
18.12.2009

In mid-September, SanDisk launched a new range of high-end memory cards. The Extreme Pro compact flash 64GB is designed for the professional photographer. To target this elite audience across five key markets – UK, Germany, France, Spain and Italy – the Banner media team identified specialist photography titles in those areas, hitting them with premium cover positions and geo targeting websites.

Launching Lebara Family
11.05.2009

Lebara Mobile have just launched their latest initiative, Lebara Family Top-Up Rewards. This new product offers free minutes and texts between UK-based Lebara Mobile customers dependent upon topping up. To promote its arrival, the Banner media team (along with Kinetic) put together a highly targeted and localised OOH campaign. Concentrating on four specific audience 'corridors' within the UK – South Asian, Central and South East Asian, Eastern European and Antipodean – the campaign used census data combined with Lebara's knowledge of key areas to identify the most densely populated areas by each 'corridor'. Roadside sites were then cherry-picked to target those areas. Plus, for the main UK cities, 6, 48 and 96 sheet posters were hand-picked to get as close as possible to stores selling Lebara SIM cards.
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