WE KNOW TECHNOLOGY BUYERS INSIDE OUT

We’ve spent the last 25 years getting to know technology buyers – who buys, why they buy and the best ways to influence them. We understand the complexities of selling to the enterprise and the emotions of the SMB buyer. And we’ve helped technology companies the world over create brands, deliver sales and spread their messages.

What can we do for you?

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What We Do

ADVERTISING/MEDIA/SEARCH/DIGITAL/SOCIAL/INTEGRATED/BRAND DEVELOPMENT/CHANNEL ENABLEMENT/DEMAND GENERATION

Adobe

CS5.5 upgrade campaign

Dell

Dell PartnerDirect re-architecture campaign

Trend Micro

You don’t have to shout to be heard

Crucial

‘Naughty’ approach produces nice results

Sage All Business

Going large for Sage

SYMANTEC VIRTUAL EVENT

Helping Symantec build relationships and showcase their products

Avaya

Delivering real support for Avaya’s channel

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WHAT WE'VE BEEN UP TO

LATEST BLOG POSTS

The next paradigm in mobile devices

I’ve been reading all the excitement surrounding Google’s new augmented reality project, Google Glasses.

In case you missed it, these are essentially Oakley-style sunglasses with a lens-mounted HUD (the head-up display fighter pilots use for altitude, vector, targeting etc.). Wearing a pair, you can read and compose emails, view calendar …

—Read more

IMHO — Effective attribution is the route to marketing success

Image source: Voice — http://www.voice.be/blog/?p=1138

Here’s a problem with a lot of technology companies: they have terabytes of marketing metrics but they’re just not understanding the true value behind the data and how to best allocate their marketing dollars. One of the key reasons is their outdated approach to marketing attribution …

—Read more

The customer is always right

They’re also complete and utter nonsense.

When a technology/soft drink/holiday company approaches an ad agency, they’re buying expertise, experience and talent that they don’t possess themselves. If they did, they’d have no need for external professionals and I’d be playing piano in a bar somewhere.

Yet I’m hearing those words – …

—Read more

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FROM OUR FLICKR STREAM

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WHAT WE KNOW

Introduction to Search Marketing

Search engine marketing or SEM is the process of growing online visibility and traffic. SEM is composed of two fundamental and distinct core elements. The first element is SEO (“Search Engine Optimisation”, that promotes organic results), the second is Paid Search or PPC (Pay Per Click). Even though they are completely …

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6 Degrees of Demand Generation

Today, marketing is more than simply about doing some communications and throwing leads over the wall to sales. It is a discipline that touches every part of the sales cycle – attracting new customers, making them sales-ready, helping close the deal, converting new customers into advocates, delivering long-term repeat sales.

Fundamentally, …

—Read more

B2B Mobile Social Media

The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage …

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