WE KNOW TECHNOLOGY BUYERS INSIDE OUT

We’ve spent the last 25 years getting to know technology buyers – who buys, why they buy and the best ways to influence them. We understand the complexities of selling to the enterprise and the emotions of the SMB buyer. And we’ve helped technology companies the world over create brands, deliver sales and spread their messages.

What can we do for you?

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What We Do

ADVERTISING/MEDIA/SEARCH/DIGITAL/SOCIAL/INTEGRATED/BRAND DEVELOPMENT/CHANNEL ENABLEMENT/DEMAND GENERATION

Trend Micro

You don’t have to shout to be heard

Crucial

‘Naughty’ approach produces nice results

Symantec

Saying a great big thank you

Colt

A smarter solution for Colt

Sage All Business

Going large for Sage

SYMANTEC VIRTUAL EVENT

Helping Symantec build relationships and showcase their products

Avaya

Delivering real support for Avaya’s channel

SEE ALL OUR CASE STUDIES

WHAT WE'VE BEEN UP TO

LATEST BLOG POSTS

Facebook admits that it tracks its members… and others

The social network Facebook admits that it uses file tracers, even for people who are disconnected from their platforms, and will not change their habits.

With the help of Facebook engineer Arturo Bejar, an article entitled “Facebook tracking is under scrutiny” on the USA Today website reveals details of how members are …

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IMHO — Is the Funnel Dead?

I was at Econsultancy’s Funnel event a few weeks ago. A good event with some interesting speakers, but one thing seemed clear – all attendees and vendors were totally bought into the concept of the tried and tested Funnel. For many agencies present, it actually seemed to be the basis of …

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Digital Couch No. 26

‘Tis almost the season to be jolly. Santa has been dusted off, the reindeer re-stuffed and both are being shoe-horned back into ad campaigns to sell everything from leather sofas to mince pies. At this time of year, anything not bright red or featuring a ridiculous elf has to work hard …

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WHAT WE KNOW

6 Degrees of Demand Generation

Today, marketing is more than simply about doing some communications and throwing leads over the wall to sales. It is a discipline that touches every part of the sales cycle – attracting new customers, making them sales-ready, helping close the deal, converting new customers into advocates, delivering long-term repeat sales.

Fundamentally, …

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B2B Mobile Social Media

The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage …

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