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18.12.2009
In mid-September, SanDisk launched a new range of high-end memory cards. The Extreme Pro compact flash 64GB is designed for the professional photographer. To target this elite audience across five key markets – UK, Germany, France, Spain and Italy – the Banner media team identified specialist photography titles in those areas, hitting them with premium cover positions and geo targeting websites.
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11.05.2009
Lebara Mobile have just launched their latest initiative, Lebara Family Top-Up Rewards. This new product offers free minutes and texts between UK-based Lebara Mobile customers dependent upon topping up. To promote its arrival, the Banner media team (along with Kinetic) put together a highly targeted and localised OOH campaign.
Concentrating on four specific audience 'corridors' within the UK – South Asian, Central and South East Asian, Eastern European and Antipodean – the campaign used census data combined with Lebara's knowledge of key areas to identify the most densely populated areas by each 'corridor'. Roadside sites were then cherry-picked to target those areas. Plus, for the main UK cities, 6, 48 and 96 sheet posters were hand-picked to get as close as possible to stores selling Lebara SIM cards.
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